Reels and TikTok trends, already researched for you
We find what brands are posting, check every case against its source and break each format down second by second. Skip the hours of scrolling: see what works and post your own version while the trend is still hot. 13 formats and 104 brand cases so far.
Every Tuesday: the week’s brand cases, one of them in full. Free.
- SamsungNewsjackingAustralia
- SamsungNewsjackingMalaysia
- SamsungNewsjackingCanada
- SamsungNewsjackingSaudi Arabia
- Chocolate FinanceNewsjackingHong Kong
- BEUTEA MalaysiaNewsjackingMalaysia
- NorwegianNewsjackingGlobal
- Hot WheelsNewsjackingGlobal
- Carsome MalaysiaNewsjackingMalaysia
- RazerNewsjackingGlobal
- Watsons MalaysiaNewsjackingMalaysia
- AXENewsjackingGlobal
What you get
The research is done
We watch the feeds, read the trade press and check every brand case against its source. You just pick.
Trends while they’re fresh
New waves, like brands answering the Tesla Roadster ramp or the iPhone Duo, are broken down within days, so you can reply while the topic peaks.
Straight to the shoot
A second-by-second breakdown, brand examples and a storyboard with prompts for your product, ready for this week’s content plan.
Watch the originals
57 videos straight from brands and their agencies. They play muted; click one to hear it.
- Chocolate FinanceNewsjacking
- OuraWear Your Best LifeMiniature world
- AppleProduct transformation
- Volkswagen UK50 Years of GTIRetro camcorder
- Giordano’sCrunch So Loud You Can Taste ItCinematic food
- SamsungFold and unfold
- CitroënOut-of-This-WorldUnexpected reveal
- The Ryder Cup45 Days to GoFake out of home
- SamsungBest in the HouseRetro camcorder
Formats
Trends fade, formats stay. Brands have been shooting these for years.
Fake out of home
CGI makes a billboard or street stunt look like it really happened.Flying objects
An everyday product cruises through a city like an aircraft.Giant products
An oversized product sits in an ordinary place as if it belongs there.Miniature world
Tiny people live and work around a full-size product.Product transformation
One thing turns into the product in a single move.Unexpected reveal
The clip sets up one expectation, then breaks it.Meme remake
The brand redoes a known meme or trend format in its own voice.Cinematic food
Food and drink shot like a film trailer: slow, close and loud.POV and scale shift
The camera becomes the product, or travels from tiny to huge in one move.Retro camcorder
Home-video or old-TV look: tape noise, timestamps, 4:3.Character and pet skits
A mascot, an animal or a character acts out human situations.Fold and unfold
Things fold, pack or unfold in a precise, satisfying way.Newsjacking
Brands answer a big news moment with their own version within days.
No format matches these filters. Try removing one.
For agencies
Trend decks for your next pitch
- The 6–10 formats working in your client’s category
- 3–5 sourced brand cases for each one
- Ideas for the client, kept apart from real cases
- Editable slides in five working days